Mumbai, Maharashtra – Randeep Gujral, one of India’s most followed digital influencers and a powerhouse in the luxury lifestyle and travel niche, has made an explosive entry into the music industry with his debut single, “Hardwork Wali Beat.” The track, a compelling homage to Gujral’s journey from a dreamer in Mumbai to a respected influencer with a VIP lifestyle, highlights his rise against all odds—a message that resonates with his nearly 230,000 loyal Instagram followers and beyond.
As a luxury lifestyle influencer, Gujral has become a respected name in the digital world, renowned for his captivating content across food, travel, and exclusive brand collaborations. His collaborations with prestigious brands such as Hyatt, Taj, Novotel, ITC, and Vivanta have helped him cultivate a dedicated following among connoisseurs of fine living. Now, Gujral is broadening his influence through his first love—music. With “Hardwork Wali Beat,” he has stepped onto the music scene not only as an influencer but as an artist, channeling his life’s milestones into a vibrant soundscape that celebrates resilience, luxury, and the rewards of dedication.
The Song: A Journey in Lyrics
“Hardwork Wali Beat” weaves Gujral’s inspiring journey, each line recounting pivotal moments of his personal and professional life. The track captures the essence of a young Randeep as he struggled to define his path amid skepticism. Opening with lines like, “Jab tha main chhota, sab ko tha doubt, Ke kya banega yeh ladka, woh tha shout-out,” the song dives straight into his childhood, where doubts about his future loomed large. Today, Randeep stands as a symbol of accomplishment, seated comfortably in the top echelons of the influencer world.
The chorus, “230k ke saath, main Insta pe king, Food, travel, experiences, bada hai swing,” echoes his status as a social media giant who has worked with over 600 brands. His journey from being an MBA graduate to an IIM Indore alumnus and ‘Influencer of the Year’ award winner has inspired countless young Indians, and his lyrics resonate with those who’ve watched him grow.
Recognition and Achievements
Randeep’s professional journey took a monumental turn when he earned an invitation to the National Creators’ Award, hosted by Prime Minister Narendra Modi himself. As one of the few influencers from Mumbai to receive this recognition, Gujral set a precedent for aspiring influencers. He proudly holds six awards in the digital sphere, and his contribution to influencer culture is undeniable.
Randeep’s debut track represents more than just a musical release; it’s the unfolding of his dreams. In his words, “My story is for everyone who has been told they won’t make it. This song is my anthem for anyone with big dreams.”
Music Video: A Visual Treat
The music video for “Hardwork Wali Beat” will showcase some of Mumbai’s most iconic locations, reflecting the city that shaped him. High-energy scenes and luxury visuals reflect Gujral’s brand, merging his influencer image with his new identity as a musical artist. The music video is due to be shoot soon. Through its vibrant cinematography, viewers will experience not just a song but an immersive journey that encapsulates Gujral’s highs, lows, and his relentless push to make his mark.
What’s Next for Randeep Gujral?
As Gujral’s debut single gains traction, his team confirms plans for future projects. His shift from social media icon to music artist marks the beginning of an exciting new chapter. Fans and followers, as well as newcomers, can expect fresh content that will bridge his influencer legacy with his passion for the arts. With “Hardwork Wali Beat,” Randeep has set the tone for a new kind of digital celebrity—one who is as multifaceted as he is authentic.
“Hardwork Wali Beat” is now streaming on Instagram and has gathered 250k views just with 24 hours of launch. With its inspiring lyrics and striking visuals, this track is sure to cement Randeep Gujral’s place as not just an influencer but a celebrated artist in his own right.
