From brain rot to demure: The delulu trends defining 2024

Gen Z’s slang in 2024 saw terms like ‘brain rot,’ ‘demure,’ and ‘manifest’ become increasingly popular. Dictionaries highlighted these words, reflecting digital media’s impact, societal trends, and polarisation. Notable mentions include ‘brat,’ ‘rawdogging,’ and ‘kakistocracy,’ capturing cultural shifts and anxieties, while ‘lavender marriage’ emerged as a unique relationship concept.